Press Kit

Isaac — Retirement Planning Built Different

Everything you need to write about, talk about, or feature Isaac. Logos, screenshots, boilerplate, and key facts — all in one place.

Press contact: support@isaacmoney.com · @realisaacmoney

Boilerplate Copy

Free to use in editorial coverage. Please attribute to “Isaac”.

Isaac is a UK retirement planning app for iPhone, iPad, Android and web, built by Budgetwise Limited. It models pensions, tax, property, savings and spending year by year to answer the question nobody else will: the age your money runs out. Free to start; Premium is £7.99/month. No ads, no data selling, no jargon — just honest maths.

Quick Facts

Rating 4.5 on the App Store (GB)
Launched March 2026
Platforms iPhone, iPad, Android, Web
Free plan 1 scenario · core modelling · DB & State Pension
Premium £7.99/month or £79.99/year
Company Budgetwise Limited (England & Wales)
App Store View on App Store
Google Play View on Play Store

About the Founder

Background on the person who built Isaac.

[Founder Name]

Founder & CEO, Budgetwise Limited

[Replace with a 2-line bio. E.g. “Previously [role] at [company]. Built Isaac after discovering that no app could model DC and DB pensions together with real UK tax calculations — so built one.”]

✏️ Update founder name, photo, and bio before publishing

App Screenshots

Free to use in editorial coverage with attribution to Isaac. Right-click to save, or use the download links.

Isaac projection chart showing retirement age and pot size
Projection chart Download
Isaac retirement dashboard showing key figures
Dashboard Download
Isaac year-by-year retirement income breakdown
Year-by-year income Download
Isaac income breakdown view in retirement
Income breakdown Download
Isaac pensions input screen
Pensions view Download
Isaac PDF report export
PDF report export Download

Logo Pack

Please do not alter the logos or colours. Use the version that works best on your background.

Isaac app icon — square
App icon — square
PNG · For light backgrounds
Download
Isaac wordmark logo
Wordmark
PNG · For light backgrounds
Download
Isaac app icon 512px high-res
App icon — 512×512
PNG · High-res / dark backgrounds
Download

Facts & Figures

Up to date as of July 2026.

App Store rating 4.5 out of 5 · GB App Store · 17 ratings
Launched March 2026
Platforms iOS 16+ (iPhone and iPad) · Android · Web (any modern browser)
Language English (UK)
Market United Kingdom
Free plan 1 scenario · DC pension · DB pension · State Pension · basic projections · no card required
Premium £7.99/month or £79.99/year (two months free) · unlimited scenarios · couple planning · IHT · PDF export
Data policy No advertising · no data selling · GDPR-compliant · export and delete available
Company Budgetwise Limited · England & Wales · Companies House registered
Regulatory status Not FCA-regulated · information tool, not financial advice
App Store URL apps.apple.com/gb/app/isaac-retirement-planning/id6759624582
Google Play URL play.google.com/store/apps/details?id=com.isaacmoney

What Isaac models

Defined Contribution (DC) pensions Defined Benefit (DB) / final salary pensions Armed Forces Pension Scheme (AFPS) UK State Pension (qualifying NI years) ISAs and cash savings Property (sale, downsize, equity release) Income tax — England/Wales & Scotland rates Tax-free cash (PCLS, UFPLS, Hybrid) Drawdown, annuity, and blended strategies Inheritance Tax (IHT) — 2027 pension reform included Partner / couple planning FIRE (Financial Independence, Retire Early) Phased retirement and spending curves Later-life care costs Big one-off purchases Rental and freelance income